The SOUL

The SOUL
THE SOUL

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Sunday, November 25, 2012

The Soul of Surfing

The fog has returned to the bay area and as I awoke I grabbed a cup of coffee and the Sunday paper. while going thru the paper I discovered 3 different sections, 3 different articles all using surfing or surfboards as a lifestyle or discussion. Is Surfing on the brink of new break out? It appears that it is being used as a lifestyle more then ever for business and even advertising. Chevy is currently running a television spot for the new Chevy Malibu and in the commercial are surfers carrying boards. Yes I believe that it is a lifestyle but also maybe soul is coming back.

When I read comments on the photos posted and the memories being shared I think that we all aspire to what the sport has offered us all and I am seeing something great on the horizon.

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1 comment:

Rebecca Olive said...

Yeah, I've noticed that a lot too. Corporate, business and internet stories use surfing imagery a lot - not sure why. Maybe they think it's cool or maybe its the juxtaposition of surfing and sitting in front of a computer (aka: my life).

For a while I started happy-snapping these things when I came across them here in my river-city: Phone company/beer/employment agency/cars/tampons/etc advertisements, coke cans with surfboards on them, radio station cars with fake board 'strapped' to the roof and so on and so on...

It's funny how many times a day I can find surfing even while I'm not living right by the sea.